How to Start a Successful Business : 6 Secrets to Business Success You Need to Know

1. The purpose is to create and keep a customer

While the purpose of every individual that starts his own business is to make a profit, the purpose of a business as a separate entity, is to make and keep a client that’s what will add value to the business and keep it going. The profits would then serve as “a measure of how well the company is fulfilling its purpose”.

2. Customer satisfaction is a key

If you want to stand out, you’ll need to serve your customers faster, better and cheaper than the competition. One of the best ways to satisfy your customer is to interact with them, this is why “The best companies invariably have the best people”. So make sure you hire the right people.

“If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.”

Ray Kroc

3. Everything is becoming obsolete with the passing of time

Products, services, advertisements, skills… are becoming obsolete as the time passes, and to thrive, you need to be always ready to deal with changes. You need to keep up with the changes around you. For that, you need to constantly learn and improve every area of your business. Learning isn’t something you do when you have enough time and money. Learning should be a priority because it can save so much time and effort.

4. Always have more ideas

“The best way to predict the future is to create it.”, by constantly generating new ideas for your products and services, you guarantee open possibilities to choose from when it’s time to change.

5. Pay attention to your key success factors

Like the vital functions of the body that measures the overall health of the individual, a business has also key factors that measure its success like product quality, service, sales, marketing… maintaining excellent performance in each one of these areas is important for the survival of the business. For example, prolonged low sales can lead to the collapse of the business. To prevent that and guarantee the thriving of your business, you need to identify the key success factors of your business then to measure its performance and make plans for each one of them in case of an emergency. For example, if you have an employee that makes the most important part of your sales, make sure you train other employees to be able to replace him in case he quit or couldn’t work.

6. Improve the leadership within you

The responsibility of a leader is huge, but it’s also rewarding. As a leader, you enjoy a greater sense of control, self-respect, and self-esteem. In order to become the leader your business’s success depends on, you need to develop those characteristics:

Honesty: you need to be able to gain followers, you need to be trustworthy through being honest and reliable. “Carry yourself as though everyone is watching, even when no one is watching”.

Courage: you need to be able to make decisions and act boldly in the face of challenges. As they always say, courage isn’t the absence of fear, but acting in spite of your fears. Most of all never be afraid of making mistakes know that everything can be fixed.

Realism: to be realistic means that you’re willing to deal with the world as it is and not as you might wish it would be. This will enable you to recognize any fault or imperfection and deal with it, admit your mistakes and do something about them. Seek the truth and not justifications, the more information you have, the better decisions you make.

Ambition: leaders have a clear vision of the future that they’re determined to realize and that they can effectively communicate to others in an inspiring way. They have the ability to visualize, set goals, make plans and most importantly to take action on it until it becomes a reality.

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